{AD} Paid Post with Bella and Frank
2019 saw us join forces with Brighton-based ethical kid's brand, Bella and Frank. This is our first brand partnership and we're so very proud to stand alongside a brand that champions sustainability and ethical awareness as well as creativity and expression.
B&F have been a favourite of ours since 2016 when River got his first striped sweatpants through the post. They were on heavy rotation until I couldn't get away with squeezing his growing tum into them anymore. The pair we have in these pics are his second pair so he's basically had a pair in his wardrobe since he was 2.5!
Bella and frank have a unique rewards scheme that means when he grows out of this pair I can return them and get £15 off a future shop with the brand. The old garments, whatever state they're in, will be turning into new fabrics or upcycled for a new purpose.
As a brand that puts sustainability and pioneering ethical practices at its core, Bella and Frank have not only made me rethink how I can shop smarter for River but also how I run my own business and how to make positive change. This mother and daughter-run business wants to bring eco consciousness not just into our shopping habits but into young minds too. Something I back 100%. Garments are made using organic, recycled, ethically sourced materials as well as certified upcycled synthetic materials made from repurposed waste collected from the sea (that part blew Riv's mind!).
We'll be making regular trips to the home of B&F to showcase our favourite picks from the new collection and share more about the pieces as well as the brand itself so stay tuned.
All items from the shoot are linked below:
Massive shout out to Charlotte Rawles for taking the sweetest pics of us and going well out of her way to come spend some time at the beach with us. You can see her work HERE!